ROBIN LEIGH MORGAN'S MARKETING / PROMOTIONAL IDEA # 11

One way of attracting a more people for your book during a book signing event you might be planning is to get together with 8-10 other writers in your area. Tell them everyone could benefit from doing this since their collaboration for the event usually draws a larger audience of potential buyers, it might also get some media attention if they know about it in advance. During the event you might even consider cross-promoting each other’s book.

There’s a hidden advantage in doing a group event like this, it’s far less intimidating doing it as a team!